Bodega Boyz
Client:
Bodega Boyz
Services:
Branding, Style Guide, Menu Design, Food Truck Wrap Design
For Bodega Boyz in Miami, I led the full brand development to bring an authentic NYC street-food experience to a new market. The project included creating a bold, urban-inspired brand identity that captured the energy of New York bodegas while appealing to Miami’s vibrant food scene. I designed a high-impact food truck wrap that turned the truck into a moving billboard, along with clear, visually engaging menus that highlighted their signature item—the iconic NYC chopped cheese sandwich. The result was a cohesive, eye-catching brand presence that helped Bodega Boyz stand out and attract immediate attention on the streets.