Budget-Friendly Restaurant Marketing Ideas to help you stand out in a sea of over 1 million restaurants in the United States, it’s difficult to stand out. But with the right marketing strategy, it is possible to attract your target audience and stand out from the crowd.
Here are 5 budget-friendly restaurant marketing tips that are proven to increase exposure and deliver results:
1. Understand your target audience and shape your marketing efforts around them.
2. Develop a cohesive message and branding that is reflected in all of your marketing materials.
3. Get creative with your marketing campaigns to grab attention and generate interest.
4. Make use of free or low-cost marketing channels like social media, word-of-mouth, and local press.
5. Offer something unique that your competitors don’t, such as special promotions, loyalty programs, or themed events.
By following these tips, you can cut through the noise and competition to attract new customers and grow your business.
Top 10 Restaurant Marketing Ideas
1. Email Marketing
Email marketing is a great way to convert website visitors into subscribers. You can encourage visitors to sign up for your email list by offering a compelling incentive, such as mouthwatering food photos, birthday rewards, or exclusive discounts delivered straight to their inboxes.
2. Instagram Food Videos
There’s no denying that food videos are extremely popular on Instagram. In fact, there are now entire businesses that revolve around them. Not surprisingly, these videos can rack up hundreds of thousands of views, making them a powerful marketing tool.
3. Design Your Menu to Increase Sales
Your menu is important, but have you given thought to the menu design itself? Everything from the color scheme to the layout can impact what and how much your customers will order. Use these industry tips to increase your average check size:
Remove the dollar sign. A Cornell University study found that customers spent more when given a menu without the dollar sign. The dollar sign can be a reminder that customers are about to spend money, so removing it can make the experience more pleasant.
Offer a high-priced “decoy” item to make all other dishes seem reasonably priced in comparison.
Use descriptive adjectives and copy to make an otherwise ordinary dish more appealing. For example, the popular burger chain Steak n’ Shake refers to its burgers as “Steakburgers” with names like “Texas BBQ Prime” and “Bacon ‘N Cheese Double.” Make your most profitable dishes stand out by placing them at the top right of the menu or by using a dotted border.
4. Invite Food Instagram or TikTok Bloggers
Looking for some new and exciting content? Why not extend a personal invitation to a select few food bloggers and social media personalities to check out your kitchen and meet your head chef? A drool-worthy image and positive reviews from the right influencer can result in a significant boost to your bottom line. So what are you waiting for? Get cooking!
5. Door Hangers
If you’re looking for a restaurant marketing method that’s both effective and timeless, door hangers are your answer. They’re inexpensive to order and you can hire a distribution service to take care of all the details. To make your hanger stand out, use a high-quality paper stock, bright colors, and a modern design. For an immediate increase in orders, include a few discount offers.
6. Don’t Forget Pinterest
There’s no doubt that Pinterest is a powerful tool when it comes to driving traffic to your website or blog. But what many people don’t realize is that it also has a significant SEO advantage over other platforms like Instagram. This means that Pinterest images will often come up near the top of desktop Google searches, giving you a clear SEO advantage.
7. Facebook Ads
Facebook ads are an affordable way to reach thousands of potential customers in your area. You can track your ad’s performance in real time and adjust your targeting to make sure your ads are seen by the people who are most likely to engage with them. Offers like free shipping or buy-one-get-one can help increase your response rate and get even more people to see your ad.
8. Table Tents
Looking to boost your marketing efforts without breaking the bank? Table tents are a great way to reach a captive audience. Use them to promote your most profitable items, advertise your rewards program, or highlight your delicious desserts, beer selection, and daily specials.
9. Live Music Nights
Looking to add some extra flair to your restaurant? Why not invite local and touring musicians and bands to perform? This is a great way to support up-and-coming artists while also providing your customers with a unique and unforgettable dining experience. And to sweeten the deal, you can offer Half-Off drinks for the artist’s guests!
10. Give Back to Your Community
There are many ways to integrate giving back into your business model as a restaurant. For example, you could donate a percentage of proceeds from certain days or menu items to a local school, nonprofit, or charity. Another option is to partner with a local organization to sponsor events or fundraisers. By doing this, you make a difference in your community and show your customers that you care about giving back.